Year after year, ISL enables brands to create unique and impactful experiences with technological innovations
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
The on-ground execution agency for the awareness program is Marketing Architects Communication
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP
Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation