brand-activation

Indian Super League: A hotbed of innovative brand activation opportunities

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Year after year, ISL enables brands to create unique and impactful experiences with technological innovations

Archana Khatri Das Oct 28, 2021 8:18 PM

Will OOH branding hit a sixer this IPL?

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OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

How QR code applications can help DOOH’s consumer insights tracking

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DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

Radio: Will on-ground activation regain its charm in 2021?

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Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months

Noel Dsouza Feb 12, 2021 8:53 AM

Will the re-opening of big screens bring advertisers back to the cinemas?

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With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations

Eularie Saldanha Oct 9, 2020 8:28 AM

How non-Metros accelerated OOH activations in the lockdown

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Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

Dabur launches public-oriented initiative in New Delhi for its juice range

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The on-ground execution agency for the awareness program is Marketing Architects Communication

exchange4media Staff Sep 29, 2020 3:31 PM

How Vritti iMedia combined care & creativity in Dabur's OOH campaigns

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The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

Blending OOH & Experiential will generate the wow factor for brands during Unlock: Experts

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OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

Vritti iMedia inspired ‘Samuhik Vivah’ concept for Fem OOH campaign

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With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza Apr 6, 2020 9:06 AM

‘Congregations like Mini Kumbh Mela give FMCG brands highest ROI with OOH’

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Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM