Harpic Power Plus emerges as top advertising brand in week 12: BARC
Hindustan Unilever continued to be the most advertised group on TV this week
broadcast-audience-research-council
Maaza emerges as top advertising brand on TV in week 8: BARC
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
HUL continues to be most advertised group on TV in week 6: BARC
Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week
Star Maa leads across genres in week 42: BARC
Sun TV and Star Plus trailed in second and third spots respectively
e4m Exclusive: BARC says development and testing for news ratings solution approved
In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway
e4m Exclusive: BARC says development and testing for news ratings solution approved
In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway
NBF writes to BARC again for news ratings calling TRP scam a 'political concoction'
The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
NBF writes to BARC demanding 'immediate and urgent' release of news ratings
The federation wrote to BARC CEO Nakul Chopra stating there's no legitimate reason to pause ratings for only the news genre
Nakul Chopra named CEO of BARC India
Chopra takes office on August 25. His predecessor Sunil Lulla is set to pursue entrepreneurship
Dettol emerges as the biggest brand in week 31: BARC
Marico, Ponds India and Lakme Lever entered the top ten list this week
Star Plus topples Sun TV in Week 24: BARC
Star Plus emerged as the most-watched pay channel across genres
Why did BARC restrict access to TV viewership data for non-subscribers?
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
BARC stops publishing Genre wise data for Non subscribers
Only market-wise trends to be available on the website
Will a 9% growth in kids' universe translate into revenue & viewership for kids category?
Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category
Amazon.in, Myntra & Flipkart continue to be among top 10 brands: BARC
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands
As ratings surge, Colors TV starts the new year on top
In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking