However, on an optimistic note, experts say that holistic economic development promised by the Union Budget may boost consumer sentiment and lead to better numbers for print
The union budget shows that the government is focused on economic recovery in a pragmatic manner and has kept the healthcare industry at the heart of its revival story, say experts
Alongside overall economic growth, no increase in taxes is also a big relief for the sector
Though it’s a forward-looking Budget with a thrust on economic recovery, it has failed to address the relief measures demanded by the sector, say some of the prominent digital players
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Government has projected earnings of Rs 44.55 crore from information and publicity in 2021-22
Prasar Bharati will receive Rs 2640.11 crore
The print industry was looking forward to the 5% custom duty waiver on newsprints
Industry players are hoping for a progressive Budget with structural reforms that will drive consumption and growth
Big push for digital infrastructure and lowering of GST among the major demands
The sector had attracted $196 million in April-September 2019
The financial news platform will break down the impact of The Union Budget on markets, businesses and the common man through rolling coverage by its journalists
It will bring together global investors, policymakers, government representatives, industry stalwarts under one platform
The programming is set against the agenda for India's ambitions to become a $5 trillion economy