caps
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Sohini Ganguly Apr 3, 2024 8:57 AM
The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem
Shantanu David Aug 25, 2023 9:13 AM
Experts opine that the actor is bigger than a few box office blips and the masses still love him
Mansi Sharma Jul 12, 2022 7:53 AM
