Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation

e4m Staff Apr 5, 2024 11:53 AM

Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them

Nilanjana Basu Sep 29, 2022 3:41 PM

The #TakeThree campaign has been conceptualised against the backdrop of the receding third Covid wave and the new vaccination drive for the third dose

exchange4media Staff Feb 21, 2022 1:03 PM

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM

Sharma is an alumnus of Columbia School of Journalism. She joins India Ahead to bolster the group’s digital journey.

Ruhail Amin Feb 1, 2021 6:17 PM

Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over

exchange4media Staff Oct 18, 2020 6:00 PM

The campaign UNRETIRE emphasizes the fact that age is merely a number and the golden years is, in fact, the best time to learn new skills, pick up new hobbies and discover unexplored talents

exchange4media Staff Aug 21, 2020 12:57 PM

The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown

exchange4media Staff Apr 5, 2020 6:00 PM