Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves and retentions, as per COMvergence report
The media spends were estimated to be around $1.5 billion
The report deals with spends across categories globally, new business moves and local pitches
The study reports $11.5 billion in total wins and retentions by GroupM agencies globally in 2021
Having joined Madison Media in 2017, Shaikh has led the AOR for Godrej across the company’s larger portfolios
The new business wins amounted to billing of $211 Million as per Comvergence New Business Report
According to the COMvergence Media Agency New Business Barometer report, OMD tops the ranking with $2.02b in net new business values