consumer-behaviours

Consumer behaviour: A new paradigm in the digital era

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Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment

Debarshi Chakravorti Sep 9, 2022 8:50 AM

‘Face facts, acknowledge fears, but also build credible hope’

Beating All Odds: Jyoti Bansal, CEO, PHD India, speaks to Naziya Alvi Rahman, Editor, exchange4media?blur=25

In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 23, 2020 9:15 AM

COVID-19 crisis to usher in new consumer attitudes & behaviours: Philip Kotler

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Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour

exchange4media Staff Apr 13, 2020 11:59 AM