Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference

e4m Staff Aug 5, 2024 11:42 AM

The PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement

exchange4media Staff May 5, 2021 4:31 PM

The game is launched as a part of a consumer engagement campaign #LastSeenLaughing for the unscripted comedy reality show LOL- Hasse Toh Phasse

exchange4media Staff May 3, 2021 5:40 PM

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

The brand will be taking various initiatives to engage with the consumers round the year

exchange4media Staff Mar 6, 2021 4:00 PM

The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021

exchange4media Staff Feb 23, 2021 5:58 PM

Created by Wunderman Thompson, KITKAT Love Breaks has a range of quirky, fun messages which consumers can choose to express some love

exchange4media Staff Feb 6, 2021 7:40 AM

Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers

Neena Dasgupta Feb 27, 2020 8:27 AM