With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts

Shantanu David Sep 6, 2023 8:48 AM

On May 4, industry leaders will convene to talk about the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape

exchange4media Staff May 3, 2023 9:01 AM

Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers

Shantanu David Mar 29, 2023 9:19 AM