e4m-Silverpush Roundtable: Experts to discuss maximizing outcomes in cookie-less landscape

Online advertising has witnessed a revolutionary change with the evolving cookie-less technology. The death of the third-party cookie is a major disruption to the digital advertising industry. This shift has created a need for marketers to rethink their marketing strategies and find new ways to maximise their outcomes in this new landscape. To shed light on the opportunities and challenges of the digital advertising industry, the exchange4media Group is hosting the e4m-Silverpush Roundtable on May 4 in Mumbai where industry experts will come together and deliberate on the future of online advertising, challenges and road ahead. The theme of the roundtable is ‘Maximizing the outcomes in a cookie-less landscape: Navigating the future of online advertising.’

The much-awaited event will feature brands and digital leaders from digital media agencies. The theme for this discussion will highlight the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape. With the increasing focus on consumer privacy, businesses need to find new ways to navigate a future without cookies.

In the highly competitive market, advertisers will have to up their marketing game and come up with strategies and campaigns that would help them gain an edge over their competitors. By understanding the implications of this shift and leveraging the right technologies, marketers can create more effective campaigns that will yield better results. Discover how you can optimise your approach and maximise outcomes in a cookie-less landscape with our expert insights.

Our speakers include:

• Anil Kumar Suryavamshi, Associate Vice President - Planning- Carat
• Anil Pandit, Senior Vice President, Lead -Precision (Programmatic), India- Publicis Media
• Ankit Banga, Chief Business Officer- Kinnect Online
• Apoorva Maheshwari, Head of Marketing- Bestseller
• Chinmay Chandratre, General Manager- Madison World
• Jinit Shah, Director-Media- PivotRoots
• Mihir Karkare, Co-Founder & EVP- Mirum
• Rohan Chincholi, Head- Digital Services, India- Havas Media Group
• Sairam Ranganathan, National Head- Digital Services- Wavemaker
• Samyukta Ganesh Iyer, Vice President and Head of Marketing- Kaya
• Simran Chugh, Associate Director- Media- Denstu India
• Sham Srinivas, Vice President Marketing- Research and Ranking
• Shrikant Shenoy, Associate Vice President- LODESTAR UM
• Shwet Nigam, Director- Media and Marketing- Experience Commerce
• Chaitanya Sinha, Business Head-India- Silverpush
• Session Chair: Harshil Karia, Founder- Schbang