Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
The #BoldAndFree campaign went live on 22nd September
Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self
The makeup brand launched the products through e-commerce channels including its own website
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles
As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones