Bata India’s Anand Narang joins Vedant Fashions as Chief Marketing & Digital Officer
Narang was associated with Bata India for over seven years
Date-wise News
MIB clarifies rule on net worth required for ‘Downlink Only’ satellite TV channels
The ministry said it has received representations from broadcasters having permission for 'Downlink only' TV channels that they are struggling to meet the revised minimum net worth requirement
Pamela Anderson asks arriving G20 world leaders to go vegan to combat climate catastrophe
The billboard has been put up by PETA at Indira Gandhi International Airport
Rahul Shivshankar to join Network18 as Consulting Editor
Shivshankar will contribute across platforms
Ruchika Mehta joins India Today Group
Mehta has been appointed Editor-At-Large- Luxury & Lifestyle Division, India Today Group, and Editor, Brides Today
Who will be IMPACT Person of the Year, 2022?
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
Quint revenue up 31% in FY23
The company has posted 32% growth in net profit from Rs 482.67 lakh in FY22 to Rs 637.62 lakh in FY23
Saatvik Solar ropes in Ravindra Jadeja as national brand ambassador
With this endorsement, Saatvik Solar aims to capture significant market share in the North, West, Central and South Indian regions
Rishabh Pant stars in Nasher Miles' new campaign
The campaign focuses on the theme- Travel In Style
Progressive boards: The importance of Marcom professionals
Guest Column: Nandini Chatterjee, Chief Marketing & Communications Officer, PwC, writes on how Marcom professionals best understand stakeholder expectations and what makes them tick
Swaraj Tractor unveils TVC with Dhoni
The new TVC has been created by FCB Interface
Go Cheese becomes India's Got Talent’s sponsor
The partnership is intended to enhance the brand’s visibility and awareness, especially in tier 1 and 2 towns, the company said
Cycle Pure Agarbathi launches campaign for 75th anniv celebrations
The campaign has been conceived by Cut The Crap
Indian Olympic Association signs up Samsonite as Asian Games partner
The members of the Indian contingent will travel to the Games with premium suitcases
Thums Up unveils campaign for ICC Men’s Cricket World Cup
The campaign features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah and Mohammed Siraj along with Shahrukh Khan as the ‘Voice of Belief’
Nida Anjum Chelat elevated into the ranks of the world's premier endurance riders
Chelat became the First Indian to complete the Equestrian World Endurance Championship
Virat Kohli turns into a bobblehead in Digit Insurance’s latest ad campaign
The film is titled ‘Drive Less, Pay Less’
Shemaroo Entertainment’s FY23 revenue up 46% YOY
The company’s total income for FY23 stands at Rs 538 crore
Team Pumpkin wins digital marketing mandate for Shalimar Paints
The agency will service the company from its Gurgaon branch
Khushnooma Kapadia elevated to VP, Marketing at Marriott International
Kapadia was previously the Area Director of Marketing at the organisation
In new campaign, Beardo challenges conventional norms of grooming in corporate world
The #BeardsAtWork campaign has been released on the occasion of World Beard Day
Want to repeat US’s success in India: Sony CEO on merger with ZEE
In an interview, Kenichiro Yoshida has said that instead of solely pursuing subscriber numbers the company wants to do content creation as well
Conran Design Group Mumbai partners with PEP Technologies for Kriti Sanon's Hyphen
The agency is the brand design specialist agency of Havas India
Britannia presents a perfect 'Timepass' idea in new ad
The campaign was conceptualised by Lowe Lintas, Bangalore
Ranveer Singh 'unlocks' phone for WhatsApp's privacy campaign
Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once messages on WhatsApp
narrative bags creative mandate for Classic Stripes
The account has been won post a multi-agency pitch
Palak Tiwari named the face of luxury skincare brand BiE
BiE is the brainchild of Queenie Singh and Dr Dinyar Workingboxwalla
Brand Aid wins creative mandate of Colors Gujarati
The operations will be handled by Brand Aid’s Ahmedabad office
BPCL’s MAK Lubricants partners with Shah Rukh Khan’s ‘Jawan’
The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’
Scapia gets the world to talk in Hindi for debut ad campaign
The films, which span across South Korea, Spain, and France, showcase foreign locals being mesmerised by the features of the Scapia Federal Credit Card
Sachin Kataria moves on from Nykaa
Kataria last held the position of Vice President, Nykaa PRO at the company
Ayushmann Khurrana partners with noodle brand Wai Wai
Khurrana has been named the new brand ambassador
Plum promises 22 times the shine in ad for new shampoo brand
The ad by Famous Innovations marks the launch of Plum Coconut Milk & Peptides Strength & Shine Shampoo
Deeply concerned about deterioration of editorial standards: Malini Parthasarathy
Parthasarathy who resigned from The Hindu Group in January 2023 as Chairperson has criticised the paper for carrying a full-fledged election poster
Welspun launches national 3D campaign for its quick-dry range of towels
The campaign has been launched across various out-of-home media outlets in Mumbai, Pune, Delhi, Kolkata, Chennai, Ahmedabad, Bangalore, Cochin and other metro cities
Kareena, Kiara and Suhana celebrate nuances of beauty in campaign for Tira
The brand has launched its first 360-degree campaign 'For Every You'
Ideacafe appoints Ritesh Chaudhary as Chief Content Officer
This will be Ritesh’s second stint with the company
Performance Marketing: D2C brands’ next avenue for revenue?
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Reha Rewal, Saurabh Chauhan elevated as Nat’l Creative Directors at Tribes Communications
Rewal and Chauhan will spearhead the creative direction for Max across its various offices
Breaking bot: Is AI taking newsrooms to the future?
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Indian beauty brands put best face forward against global giants
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
IPL franchises mulling public listing & raising pvt equity funds: Report
Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard
Pratip Francis joins MRF Tyres as GM, to head Brand Marketing
Francis joins MRF Tyres from GROHE where he was the CMO
Slow year so far, TV sector now pins hope on H2
Experts hopeful of growth ranging from 10% to 15%