Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

e4m Staff Jun 18, 2026 9:29 AM

Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency

e4m Staff Jun 17, 2026 11:38 AM

According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role

e4m Staff Jan 21, 2026 10:47 AM

The initiative aims at training NPOs towards the larger mandate of digital governance

exchange4media Staff Oct 3, 2020 4:00 PM

Editor-in-Chief at Zee News, Chaudhary, says the biggest challenge in the news industry today is credibility and countering fake news

Nafisa Shaheen Feb 20, 2020 8:21 AM