customer-data

From silos to success: How CDPs are transforming marketing

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Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors

Sohini Ganguly Sep 6, 2023 9:14 AM

Wavemaker India releases white paper on importance of Customer Data Platform

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The report explores the potential challenges that one may face when navigating the intricate marketing landscape

exchange4media Staff Aug 11, 2023 2:01 PM

Inability to take action on buyer & customer data is a key mktg challenge for 87%: Report

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The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy

exchange4media Staff Jun 23, 2022 6:22 PM

CSG enhances ZEE5’s data ecosystem for insights into customers’ content preferences

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These insights will lead the OTT platform to better customer engagement and retention metrics

exchange4media Staff Sep 16, 2021 5:57 PM

Adobe launches real-time CDP for first-party data-driven customer acquisition

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Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies

exchange4media Staff Apr 30, 2021 5:45 PM