customer-journey

The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more

Kanchan Srivastava Sep 5, 2022 8:58 AM

Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more

Misbaah Mansuri Jul 7, 2021 8:47 AM

At the Pitch CMO Summit, Nicholas Kontopoulos, APAC Regional Head of Marketing, Adobe DX, noted that making the customer journey simple across all touch points is the way forward

e4m Desk May 29, 2021 8:53 AM