The collaboration will combine Tanishq's deep understanding to Indian market with De Beer's expertise in the diamond category
Nyong’o will support De Beers’ Building Forever commitment, which aims to advance women and girls where its diamonds are discovered
Lussier will continue to contribute to the Group as a strategic advisor and serve in his role as the Chairman of the Natural Diamond Council
The multi-channel campaign is shot mainly outdoors, in forests, open fields and by the sea
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