For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts
Prior to this, Mookherjee was President - South, dentsuMB where he led operations for offices in Bangalore, Chennai, and Kochi
Experts say that the time is ripe for the packaged food industry to do some introspection in terms of transparency and contributions to the community
The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office
Gordon Bowen, Co-founder of mcgarrybowen & Chief Creative Officer at DAN, has been named Global Chairman of Dentsumcgarrybowen