The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
Rajesh Pantina, Director, Marketing, APAC, InMobi, writes on how marketers today are re-evaluating their priorities and strategies to make a difference in this new era
Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities
Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts