digital-measurement

Scalability the only way to up brand visibility on traditional media: Rajiv Dubey, Dabur

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At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale

e4m Staff Aug 14, 2024 9:04 AM

Sunil Kataria re-elected as ISA Chairman

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Says ISA's endeavour this year would be take forward efforts in the area of digital measurement

e4m Staff Sep 29, 2023 4:11 PM

1021% surge in searches, 40K conversations on 'mental health' alone: GIPSI

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The platform has leveraged 'Deep Listening methodology' across multiple data points to decipher sentiments, conversations and interests to decode needs of 2021

exchange4media Staff Dec 22, 2020 11:33 AM