digital-works

‘Personalisation means better customer retention; if I retain them, I serve them better’

Gunnidhi Singh Sareen?blur=25

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming

Simran Sabherwal Aug 23, 2024 9:09 AM

With Criclytics, we hope users will interact more with data: Deepak Gullapalli

Deepak Gullapalli?blur=25

Deepak Gullapalli, Founder & CEO, Head Digital Works, shares insights on new strategies conceptualized for Cricket.com this IPL and how the playbook for digital players has changed post COVID

Noel Dsouza Sep 22, 2020 8:59 AM

Cricket.com celebrates the ever-evolving game of cricket

Cricket.com celebrates the ever-evolving game of cricket?blur=25

'The Ever-Changing Game' campaign showcases the evolution of the sport and passion of Indian fans towards the game

exchange4media Staff Sep 8, 2020 11:36 AM