At the e4m Influencer Marketing Conference, Chandy, the MD of Duroflex, explained how local influencers and campaigns helped the brand grow its sales from smaller towns
The lighthearted campaign captures the essence of various activities and poor postures that can take a toll on one’s back
Duroflex also hosted a series of live sessions from their social channels to help people stay fit and engaged while staying in during the lockdown
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
The campaign also garnered major impressions with over 4.2 million engagements
The brand is calling out to people to share funny yawn videos on their social media pages with #YawnOffSleepOn
Prior to joining Duroflex, Murarka was Head of Marketing at Amante, MAS Brands India