When Annoying Ads Are Good
Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
e4mconclave
Sometimes the cost of a keyword is more expensive than the product: Aman Gupta, boAt
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
How Covid-19 has reshaped the marketing funnel, decode experts
e4m Conclave: On the panel were Shivam Ranjan, Deepali Naair, Saurabh Varma, Samyukta Ganesh Iyer and Vani Gupta Dandia
We wiped out Rs 20 crore cost this year: Sunil Lulla
According to BARC India CEO, next three months are going to be crucial to determine the future for the next 12 months