EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players

Nilanjana Basu Jun 14, 2023 8:27 AM

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

Ritika Raj Jun 21, 2022 8:46 AM

The new ad film has been conceptualized by Edelman India and RMI

exchange4media Staff Jan 27, 2022 1:38 PM

The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles

exchange4media Staff Mar 22, 2021 5:14 PM

The broadcast partnership is for an electric SUV off-road motorsport series, set to begin its inaugural season in 2021

exchange4media Staff Feb 19, 2020 4:17 PM

In his new role, Prasad will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets in India

exchange4media Staff Feb 13, 2020 3:43 PM