electric-vehicles

Going Green: EV marketing hits the fast track

EV?blur=25

EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players

Nilanjana Basu Jun 14, 2023 8:27 AM

CEAT will always strive to make mobility safer & smarter: Priti Raghunandan

Priti Agnihotri?blur=25

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

Ritika Raj Jun 21, 2022 8:46 AM

NITI Aayog's Shoonya campaign urges Indians to adopt EVs for clean mobility

NITI Aayog campaign?blur=25

The new ad film has been conceptualized by Edelman India and RMI

exchange4media Staff Jan 27, 2022 1:38 PM

66% customers ready to buy electric vehicles: CarDekho-OMG survey

cardekho?blur=25

The survey was conducted with a broad objective of understanding the current state of consumer awareness, interest and apprehensions related to electric vehicles

exchange4media Staff Mar 22, 2021 5:14 PM