As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run
Industry experts believe post COVID-19 the genre can sustain on the back of original content, innovative formats and more Indianized programmes with focus on Metros
Watch the specially curated ‘#BroDaMan’ line up on MNX every day, starting 24 May to 30 May 2020 at 5 pm
The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now