The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies
Prior to this, Basu was associated with SREI
The film has been directed by Shlok Sharma from Absolute Productions
The campaign celebrates the deep-rooted tradition of lighting up lives
The agency has won the creative and digital duties for aftermarket battery brands, SF Batteries & Dynex, from Exide Industries Ltd.