fair-and-lovely

No 'Normal': Can HUL’s decision to drop the word lead others to advertise with conscience?

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Industry watchers contend that with a behemoth like HUL taking a stand, other brands should follow suit and watch their words

Misbaah Mansuri Mar 11, 2021 9:11 AM

Never too late to bring a change, and Glow & Lovely will anchor the revolution: Experts

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IMPACT Creative Talks: On the virtual panel, ad industry experts shared their views on how brands should change their communication around beauty standards and colourism

exchange4media Staff Jul 16, 2020 8:33 AM

IMPACT Creative Talks today: Advertising experts to discuss if ‘Glow’ is the new ‘Fair’

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As part of the webinar series, ad industry experts will share insights on whether beauty brands should change their communication around ‘colorism’

exchange4media Staff Jul 15, 2020 8:45 AM

HUL dropping ‘fair’ an attempt to change the brand DNA?

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Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand

Dipali Banka Jul 3, 2020 9:12 AM

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jun 27, 2020 10:03 AM

HUL to drop ‘Fair’ from brand name ‘Fair & Lovely’

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HUL said it is awaiting regulatory approvals and expects to change the name in the next few months

exchange4media Staff Jun 25, 2020 2:21 PM