No 'Normal': Can HUL’s decision to drop the word lead others to advertise with conscience? Industry watchers contend that with a behemoth like HUL taking a stand, other brands should follow suit and watch their words Misbaah Mansuri Mar 11, 2021 9:11 AM
Never too late to bring a change, and Glow & Lovely will anchor the revolution: Experts IMPACT Creative Talks: On the virtual panel, ad industry experts shared their views on how brands should change their communication around beauty standards and colourism e4m Desk Jul 16, 2020 8:33 AM
IMPACT Creative Talks today: Advertising experts to discuss if ‘Glow’ is the new ‘Fair’ As part of the webinar series, ad industry experts will share insights on whether beauty brands should change their communication around ‘colorism’ e4m Desk Jul 15, 2020 8:45 AM
HUL dropping ‘fair’ an attempt to change the brand DNA? Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand Dipali Banka Jul 3, 2020 9:12 AM
Recap: The Week That Was We bring you a roundup of the news that made headlines this past week e4m Desk Jun 27, 2020 10:03 AM
HUL to drop ‘Fair’ from brand name ‘Fair & Lovely’ HUL said it is awaiting regulatory approvals and expects to change the name in the next few months e4m Desk Jun 25, 2020 2:21 PM