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The revamped look includes a new colour palette, typography, brand pattern and “tone of voice”
e4m Staff Mar 22, 2024 9:46 AM
In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth
Following FDA’s concerns about cheese being used by the fast-food chain, Westlife Foodworld, the firm that holds the McDonald's franchise, has said the brand uses only ‘authentic ingredients’
e4m Staff Feb 27, 2024 9:55 AM
As part of e4m's Mom Boss series, we speak to Balsara Vajifdar, Madison World’s Executive Director, who tells us that there's no right way to maintain a work-life balance
Aditi Gupta May 19, 2023 8:22 AM
At the e4m Confluence Media Investments Summit 2022, the panel spoke in-depth about the role of women in the organization and how sensitizing people would lead to diversity and inclusion
exchange4media Staff Oct 12, 2022 12:59 PM
Industry leaders will deliberate on what it takes to build 'The Media Agency of Tomorrow'
exchange4media Staff Oct 6, 2022 8:38 AM
Guest Column: Lara Balsara Vajifdar, Executive Director, Madison World writes that with the right approach and mindset, women can achieve fulfilment in both personal and professional life
Lara Balsara Vajifdar Jul 22, 2020 8:17 AM
