MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more
The ad films celebrate the company's ethos to have 'digital at the fore, but human at the core'
The campaign is based on the bank’s brand messaging - Digital at the Fore, Human at the Core
Prior to this, M V S Murthy was heading Marketing, Digital and Corporate Communication at TATA AMC
Warrier has been serving as Chief Operating Officer of the bank since 2nd November 2015