festival-shopping

We want to be the one-stop destination for everything for home: Naveen Murali, Pepperfry

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The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more

Ritika Raj Oct 19, 2022 8:54 AM

Lifestyle good brands expect a bright festive season as people look to upgrade WFH devices

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The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle

Simran Sabherwal & Mansi Sharma Oct 5, 2021 8:11 AM

2020 Festive Season: InMobi report decodes how can brands win the connected consumer

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This year, Indians are willing to spend INR 15,000 on an average for shopping, states the report

exchange4media Staff Sep 21, 2020 3:43 PM