Is Connected TV getting its due in the festive advertising pie? Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses Kanchan Srivastava Oct 20, 2022 8:37 AM
Were brands in tune with spending on radio this Diwali? As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter Noel Dsouza Nov 18, 2020 8:31 AM