fmcg-company

Cookie crunch kicks off first-party data race

Cookies first party data FMCG companies?blur=25

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

Sohini Ganguly Feb 28, 2024 8:43 AM

Marico Q1 ad spends up 14% YoY to Rs 199 crore

marico?blur=25

The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises

exchange4media Staff Aug 9, 2022 6:04 PM