fmcg-company
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises
exchange4media Staff Aug 9, 2022 6:04 PM
