With consumers preparing to celebrate the festive season in a big way after two years, and the cricketing season coinciding with it, there is a lot that brands can do. Are brands ready?
The conference on August 22 in Mumbai will see global and Indian CEOs come together to discuss strategies around ‘Transforming organizations and Brands’ to future-proof businesses
Net income was up 21% to $7.8 million
Net profit was up 6.13% to Rs 35.05 crore
The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises
Kasinathan has been with WayCool since 2018
Jacob will be moving from BBDO Bangalore
Customer base shrank by 3.2% YoY to 17.4 million at the end of Q1’23
Community launched with #StrikeTheNegativity campaign
Chakravarty will be reporting to Surjo Dutt, Chief Creative Officer, FCB India
The creative concepts and screenplays for the campaign have been written by DDB Mudra
The agency will focus on creating and executing content, and social media management, as well as creating a community of audio enthusiasts for JBL
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Aakanksha Ahlawat, PR Manager, Cars24, deliberates on PR trends and how people are consuming information digitally everywhere
Tata Play has launched a new campaign, featuring Kareena Kapoor and Saif Ali Khan in the Hindi-speaking markets, and Madhavan and Priyamani in the South
We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV & their expectations from the T20 World Cup
Prior to this, Lakhara was VP - Finance & Operations
Prior to this, Ghatge was CEO of Indigo Consulting
This is part of Egis’ ‘Project Clean and Green’
The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle
Publishers’ revenue too may take a hit, say industry experts
The gaming application was removed from Google Play Store and Apple App Store on July 28
Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers
At e4m D2C Revolution Summit, Unicommerce CEO Kapil Makhija shared valuable insights on how a good post-purchase experience can increase profitability for d2c businesses