The campaign is led with a groovy digital film that showcases youngsters sporting comfortable sneakers from Bata on different occasions
The campaign has been created by DDB Mudra
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more
The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season
The campaign is conceptualized by Contract Advertising
The actor will be seen in a series of advertisements across television, digital and other mediums
#ComfortDikhtaHai marketing campaign has been developed and conceptualized by Kolkata based ad agency Shreyansh Innovations
In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website