As part of the initiative, the brand will deliver a dose of electrolyte to frontline workers for every reel made with #HealWithReels
Through its digital initiative 'Salaam Dilli', Delhi Capitals recognised the contribution of some frontline workers from Delhi NCR
The first part documentary, ‘Conflict: Life At The Red Line’ will air on July 18 at 7 pm on TIMES NOW, TIMES NOW WORLD, Mirror NOW and LIVE webcast on timesnownews.com
The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid-19 disease, among others
The new campaign is centred on the launch of the product's 'Salute our Heroes' packs as a mark of respect towards doctors, nurses, policemen, security guards and delivery boys
With the BBDO Worldwide campaign SNICKERS has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their 'brave warriors'
The unique initiative allows citizens to display solidarity by writing a simple 'thank you' note
Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana
The seven mini-stories profile people who have gone above and beyond to help their communities, ignoring their own challenges
The #RahoMusicallyPositive video prompts the viewers of MTV and MTV Beats to do their bit while they stay safe at home
In the past two months, there have been over 20 million tweets about nurses
The brand took a creative leap and found an innovative way to pay tribute to nurses who have redefined what it means to be a 'hero'
Every night from April 24 through May 2, ESB will dedicate its tower lights to a different First Responder organization
The brand has rolled out a digital campaign ‘Hope is a form’, which symbolises hope in the form of doctors, nurses, delivery agents and housekeeping staff