The first part documentary, ‘Conflict: Life At The Red Line’ will air on July 18 at 7 pm on TIMES NOW, TIMES NOW WORLD, Mirror NOW and LIVE webcast on timesnownews.com
The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid-19 disease, among others
The new campaign is centred on the launch of the product's 'Salute our Heroes' packs as a mark of respect towards doctors, nurses, policemen, security guards and delivery boys
With the BBDO Worldwide campaign SNICKERS has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their 'brave warriors'
Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana
The brand has rolled out a digital campaign ‘Hope is a form’, which symbolises hope in the form of doctors, nurses, delivery agents and housekeeping staff