The Bengali OTT brand also announces Carrier Billing – in the form of sache pricing where a user buy hoichoi subscription for a week or a month by paying with their mobile balance
The former I&B Minister was speaking to Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series
The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion
Prior to this, Todywalla was the VP of Growth & Strategy at Wavemaker India
The app has been removed due to its betting feature, which is against Google's anti-gambling policies
Colgate’s Smile Icon will be visible across a variety of touchpoints throughout the tournament
As part of the partnership, on every six scored and a wicket taken, viewers can give a missed call to the Sleepwell toll-free number and exchange their old mattress for a discount of up to Rs 5800
The channel has also invited its viewers to showcase their talent through a novel initiative Kamariya Kare Hip Hop
Through this association, Bam will create content and promote the brand’s unique and innovative format
Users of PhonePe can now catch all the live action while they transact, with live scores, real-time cricket news updates, and ball-by-ball commentary from Yahoo Cricket on ‘Switch Gully'
The brand has also launched Heritage TUCH App for ordering milk and milk products online
Through its digital initiative 'Salaam Dilli', Delhi Capitals recognised the contribution of some frontline workers from Delhi NCR
The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’
This new service will help corporations effectively communicate their good work through impactful messaging
As part of the association, Whirlpool will bring in flagship shows, features, expert insights and interesting highlights for the cricket lovers
The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms
The campaign will be launched in all six languages the company operates in
Panigrahi will closely work with Preetham Venkky, President, 22feet Tribal Worldwide
Users on social media complained that the edtech company has been going overboard with nonstop TV and digital ads
The launch episode garnered 18.5 TVR making it the highest-rated launch episode in non-fiction category, as per BARC data
All Chingari users in India, in other SAARC nations, and in the Middle East will now get access to the T-Series collection
According to media reports, R S Sharma has said capital borrowing will enable TV players to upgrade equipment and infrastructure
The channel has invited viewers to showcase their talent and participate in a hip hop contest
According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes
The brand has been roped in as the team's 'Official Pain Relief Partner- Digital' for the 13th edition of the tournament
Poonam Prahlad, Founder & Director, Media Moments, speaks on her win, female leadership, role of women in restructuring the industry, future goals and more
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%
In the first session of the media summit, Pioneer Consulting Asia-Pacific's Virat Patel & David Ratner explored the topic of emerging video trends in the times of COVID-19
Gajwani, Vice Chairman, Times Internet, talks about the risks that paid off to achieve the growth numbers for the company, their new launches, their biggest "gamble" MX Player, and more
Karan Bedi, Tarun Katial and Avi Himatsinghani explored the topic 'Asia Pacific Thought Leaders Huddle: Paths to Value Creation for Digital Video'
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the company has entered
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions