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Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Apr 1, 2026 10:14 AM
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
e4m Staff Mar 17, 2026 4:24 PM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms
e4m Staff Mar 17, 2026 11:49 AM
The award ceremony celebrated game-changers in the marketing industry across 10 categories
e4m Staff Mar 17, 2026 11:25 AM
In his new role, Rai will oversee Huella’s national ad sales operations across all products, including NEXad (Interactive CTV), NewsroomAI and AIgnite
e4m Staff Mar 16, 2026 4:05 PM
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
e4m Staff Mar 16, 2026 3:45 PM
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
e4m Staff Mar 16, 2026 2:00 PM
Geopolitical conflicts abroad can ripple into India’s property market, driving up costs and unsettling sentiment.
By integrating AdgeAI into the industry’s largest and most advanced production capability, Publicis will deliver real-time content measurement and predictive performance insights
e4m Staff Mar 13, 2026 4:26 PM
According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?
e4m Staff Mar 13, 2026 2:00 PM
Harshit Agrawal has over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors
A P Sriram Mar 13, 2026 12:39 PM
Gulf Oil’s association with the franchise continues for the next four years, a relationship that has spanned across thirteen seasons
e4m Staff Mar 9, 2026 12:15 PM
With this campaign, PhonePe reinforces its commitment to democratise financial services by combining technology, insight and storytelling to empower Indians to confidently own their investment journey
The towering weighing scale balanced heaps of old newspapers, clothes and utensils against shopping vouchers — dramatizing a simple, high-impact message: ‘Purana Becho Mehenga, Naya Khareedo Sasta’
e4m Staff Mar 9, 2026 11:25 AM
Shekhar Swarup will continue as Joint Managing Director while assuming the additional role of CEO
Netflix appoints Magali Huot as Director of Games Marketing, Mainstream Games
Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital, on winning the ad world, AI-era strategies & which holding companies are losing ground
Aarti Pahwa Mar 7, 2026 12:33 PM
Prior to this, Tamina Plum was with Publicis Groupe as Chief Growth and Operating Officer for Starcom Worldwide
A P Sriram Mar 6, 2026 3:45 PM
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
e4m Staff Feb 26, 2026 11:08 AM
Murthy noted that television will remain relevant as long as it positions itself as a complementary force within the wider media ecosystem
In the message, Singh expressed gratitude for the unwavering support he has received over the years and assured fans that many “unfinished songs” are still in the pipeline
e4m Staff Feb 25, 2026 9:12 PM
Moustache rebrands after ten years, expands into mid-market hotels and boutique luxury stays, targets Rs. 100 crore revenue by FY2027 and plans fifty new properties.
The launch is Harpic’s biggest Innovation in bathroom cleaning in a decade with new campaign ‘Kaisa bhi ho daag, poora bathroom ULTRA saaf’ with Rohit Shetty as new brand ambassador
In a YouTube interview, Mohan revealed that Shorts remain one of the platform's fastest-growing formats and will receive increased investment throughout 2026.
e4m Staff Feb 25, 2026 7:38 PM
Cricket legends Yuvraj Singh and Ravi Shastri bring to life the latest Sting Energy x Sound of Six, in a high-energy campaign with a bold ambition: to own the sound of every Six
e4m Staff Feb 25, 2026 6:46 PM
At the ninth edition of the conference, Samir Ratanjankar, Senior VP - JioMart Reliance Retail, will engage in a fireside chat with Gaurav Modi, VP, Vertoz
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
e4m Staff Feb 25, 2026 6:02 PM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 25, 2026 9:39 AM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
Ravichander has announced the launch of Albuquerque Records, an artist-owned music label that signals a defining new chapter in his career
The planned action has been described by organisers as an 'all India breakdown', with drivers logging out of their respective platforms for a fixed period during the day
Super Bowl has turned the debate on AI monetisation into a battle over trust user intent and the future of conversational commerce
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
e4m Staff Jan 28, 2026 2:00 PM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
e4m Staff Jan 28, 2026 12:59 PM
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
e4m Staff Jan 27, 2026 10:57 AM
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
e4m Staff Jan 27, 2026 10:48 AM
Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM