The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts

Shantanu David Apr 9, 2024 8:37 AM

As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers

Shantanu David Oct 27, 2023 8:34 AM

On Day 1 of the e4m Game On: Gaming Summit, panellists spoke about leveraging gamification, apart from traditional advertising, to amplify engagement

exchange4media Staff Mar 19, 2021 1:50 PM

Through the mobile-only campaign, the brand leveraged InMobi Audiences to spread the word about COVID precautions in the early days of the lockdown

exchange4media Staff Aug 28, 2020 3:54 PM

Munjal explains why it’s crucial to find a name that aligns with the promise of the brand and how Squadhelp has been aiding companies find the right brand name with AI & machine learning

Ruhail Amin Feb 27, 2020 4:06 PM

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM