MX Player delivers yet another 1st: 'Ek Badnaam…Aashram 3' gets 100M views in 32 hrs
The first two seasons of Aashram have received a total viewership of around 160M unique users
gautam-talwar
Our content strategy is proudly mass & is highly consumer-driven: Gautam Talwar
Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
'OTT is personal content as most people watch shows on their phones'
Actors Vikrant Massey, Ali Fazal, and MX Player CCO Gautam Talwar had a conversation with Atika Farooqi on 'How OTT's emergence gave an opportunity to the creators' at Goafest 2022
Aashram saw 130% growth in watch time in some markets: Gautam Talwar, MX Player
MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers