Why Live Sports presents a primetime opportunity for CTV publishers in India Guest Column: Gavin Buxton, MD, Asia, Magnite, walks us through some of the main hurdles Indian publishers face in seizing the live sports opportunity and offers insights on clearing them Gavin Buxton Feb 19, 2024 8:58 AM
Consumers now understand that there is an exchange of value with ads: Gavin Buxton Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and more Shantanu David Apr 3, 2023 8:38 AM
In 2023, we’ll see more advertisers recognise the value of OTT: Gavin Buxton, Magnite The Managing Director-Asia of Magnite spoke to e4m about rising consumption of AVOD, the potential of connected TV and more Kanchan Srivastava Dec 6, 2022 8:15 AM
OTT advertising outperforms other mediums like social media: Gavin Buxton, Magnite At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India e4m Desk Nov 23, 2022 8:28 AM