The network's GECs have 132 mn subscribers while the sports channels have 84 mn subscribers, as per data provided by The Walt Disney Co. in its annual filing for fiscal 2021
The latest BARC data says that broadcasters across Hindi GECs launched over 20 shows by April 2021, but none could make it to the top ten, barring Super Dancer Chapter 4 on SET
As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital
Last year, with IPL coinciding with the festive season and channels launching impact properties, GEC prime-time was the only genre that IPL could not surpass
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year
With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players
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