In under a decade, Tribes Communication has transformed from an out-of-home (OOH) advertising firm into a comprehensive marketing powerhouse
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry
Gupta, CEO of The Max and MD of Tribes Group, sheds light on the driving force behind the company, their targeted clientele and the key focus of Tribes in 2020
The communications agency has named Cape and Untap Performance as the brand new enterprises under its banner
OOH players share their thoughts on the Global Inflight Market report 2020 and how in-flight media options create customised solutions to maximise consumer experience
Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020