Tribes Communication Chairman and Managing Director, Gour Gupta, has been featured on the cover of the latest issue of IMPACT magazine. The cover story delves into Gupta’s insights on the rapid evolution of the Out-of-Home (OOH) advertising sector and highlights Tribes Communication’s remarkable growth and future plans.
In under a decade, Tribes Communication has transformed from an out-of-home (OOH) advertising firm into a comprehensive marketing powerhouse, offering services in brand activations, events, retail, rural marketing, sports marketing, digital marketing, content creation, and talent management. With an impressive revenue milestone of Rs 800 crore, the company is gearing up for an IPO by 2027, showcasing its formidable journey in the industry.
In his detailed interview with IMPACT, Gour Gupta discusses the significant changes reshaping the OOH sector. Traditional OOH advertising, which includes billboards, posters, and transit ads, is being revolutionized by advancements in technology, data analytics, and evolving consumer behaviors. These developments are making public advertising more dynamic, targeted, and interactive.
Gupta highlights that the most profound shift in OOH advertising is the integration of digital technology. Digital Out-of-Home (DOOH) advertising has introduced a new era of flexibility and engagement. Digital billboards and screens, now common in urban landscapes, offer high-resolution displays capable of showcasing multiple ads in a loop. Unlike static billboards, digital screens can be updated remotely in real-time, enabling timely and relevant messaging.
The transformation in OOH advertising is also aligned with sustainability initiatives and smart city projects. Digital displays are more energy-efficient and can be powered by renewable energy sources, reducing their environmental impact. Additionally, smart city infrastructure, such as connected streetlights and public Wi-Fi, provides new platforms for digital advertising, simultaneously enhancing urban living.
With a bold vision for the future, Gupta is aggressively targeting Rs 1000 crore in capitalized billing by March 2025. As OOH continues to experience significant growth, Tribes Communication stands at the forefront, leading the industry’s transformation.
Tribes Communication's evolution from a traditional OOH company to a comprehensive marketing agency underscores its innovative approach and strategic foresight. The company's ability to adapt to technological advancements and shifting market dynamics has positioned it as a leader in the advertising industry, ready to capitalize on future opportunities.