At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
With the ban on TikTok, experts foresee a significant spike in the number of YouTubers and Instagramers as influencers are expected to start working on building a more omni-channel presence
Considering the increasing number of people watching television, TheSmallBigIdea will increase the channels’ presence and engagement with viewers with immediate focus
Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts
In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman
Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020
Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020