At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media

Tanzila Shaikh Feb 1, 2024 4:55 PM

With the ban on TikTok, experts foresee a significant spike in the number of YouTubers and Instagramers as influencers are expected to start working on building a more omni-channel presence

exchange4media Staff Jul 1, 2020 9:04 AM

Considering the increasing number of people watching television, TheSmallBigIdea will increase the channels’ presence and engagement with viewers with immediate focus

exchange4media Staff Apr 28, 2020 12:13 PM

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman

exchange4media Staff Jan 30, 2020 7:43 AM

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM

Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020

Harikrishnan Pillai Jan 3, 2020 8:50 AM