Tata Play Binge onboards hoichoi
hoichoi’s premium Bengali content library will be available on Tata Play Binge mobile app
hoichoi
Hoichoi turns 4, announces platforms revamp by end of year
The Bengali OTT brand also announces Carrier Billing – in the form of sache pricing where a user buy hoichoi subscription for a week or a month by paying with their mobile balance
'Technology is no longer a barrier and young people are not the only ones watching OTT'
Vishnu Mohta, Co-Founder of Hoichoi, talks to e4m on their direct to digital initiative property ‘Hoichoi Presents First Day First Show’ and more
hoichoi now available for JioFiber customers
Additionally, Bengali and Hindi Original Series of hoichoi will also be available through the JioTV+ app
hoichoi launches Tansener Tanpura OOH campaign in Kolkata
The platform aims to amp up excitement for the series, while becoming the first in the entertainment sector to kickstart the billboard campaign
DishTV India partners with hoichoi, introduces Bengali content
Hoichoi will now have a catalogue of over 2,000 hours of content
OTT players boost tech stack to ride the traffic surge during lockdown
Platforms have been leveraging cutting-edge technologies like AI, machine learning and deep video analytics to ensure seamless streaming despite the unprecedented traffic
OTT viewership unlikely to plunge post lockdown
Players say the Stay-At-Home traffic getting used to OTT options and the library of rich content will be key in keeping the numbers steady
OTT viewership up 2X in 2 weeks as Stay At Home becomes order of the day
Video on Demand players elaborate on the numbers and how they are catering to the increase in demand with free subscriptions, enhanced library & low data modes