influencer-marketing-report

The new marketing mantra: Going big with micro-influencers

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These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium

Tanzila Shaikh May 16, 2023 9:08 AM

Influencer marketing has become a powerful tool to reach new audiences: Prasanth Kumar

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Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years

exchange4media Staff Dec 1, 2022 8:25 AM

Impact Digital Influencer Conference, INCA-e4m Influencer Marketing Report unveiling today

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The Impact Digital Influencer Awards 2022 will also be announced later in the day

exchange4media Staff Nov 30, 2022 8:26 AM

INCA-e4m Influencer Marketing Report 2022 to be out on Nov 30

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The launch will be preceded by the second edition of the e4m Influencer Conference 2022

exchange4media Staff Nov 25, 2022 8:20 AM

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 18, 2021 9:10 AM

80% of brands plan to spend more on Influencer Marketing in 2020: Buzzoka report

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Instagram reigned supreme as the best platform for brand custodians according to the third edition of Buzzoka's Influencer Marketing Outlook

exchange4media Staff Feb 6, 2020 1:30 PM