These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
The Impact Digital Influencer Awards 2022 will also be announced later in the day
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
We bring you a roundup of the news that made headlines this past week
Instagram reigned supreme as the best platform for brand custodians according to the third edition of Buzzoka's Influencer Marketing Outlook