While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts

Abhinn Shreshtha Sep 14, 2024 7:53 AM

The theme for the brand consultancy firm this year is 'Change Creators'

exchange4media Staff Apr 25, 2023 11:20 AM

The average brand value has reached over US$3 trillion - a 16% rise from 2021

exchange4media Staff Nov 3, 2022 4:05 PM

The GMR Sports’ Yoddhas franchise includes two sports teams – UP Yoddhas and Telugu Yoddhas

exchange4media Staff Sep 5, 2022 12:20 PM

While Ameya Kapnadak will take on as Chief Growth Officer & Head of Consulting, Payal Shah is Strategy Director, and Rahul Bansal will be Strategy Director & Head - Brand Economics

exchange4media Staff Aug 18, 2022 1:26 PM

Gonzalo Brujó has been given the Global Chief Executive's role

exchange4media Staff Jul 12, 2022 10:37 AM

Overall value of table has increased 15% compared to 2020, the biggest growth rate in the past 22 years of Interbrand's Best Global Brands Report

exchange4media Staff Nov 17, 2021 1:35 PM

From a list of over 400 brands, 30 were selected against three criteria - understanding human truths, creating exceptional brand experiences & delivering superior brand economics

exchange4media Staff Jun 17, 2021 5:33 PM

The report, called ‘Invisible Tech. Real Impact,’ has been launched jointly by Infosys and Interbrand

exchange4media Staff Mar 10, 2021 10:22 AM

Hyundai’s Global Brand Value rose 1 per cent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall

exchange4media Staff Oct 21, 2020 5:22 PM