While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
The theme for the brand consultancy firm this year is 'Change Creators'
The average brand value has reached over US$3 trillion - a 16% rise from 2021
The GMR Sports’ Yoddhas franchise includes two sports teams – UP Yoddhas and Telugu Yoddhas
While Ameya Kapnadak will take on as Chief Growth Officer & Head of Consulting, Payal Shah is Strategy Director, and Rahul Bansal will be Strategy Director & Head - Brand Economics
Gonzalo Brujó has been given the Global Chief Executive's role
Overall value of table has increased 15% compared to 2020, the biggest growth rate in the past 22 years of Interbrand's Best Global Brands Report
From a list of over 400 brands, 30 were selected against three criteria - understanding human truths, creating exceptional brand experiences & delivering superior brand economics
The report, called ‘Invisible Tech. Real Impact,’ has been launched jointly by Infosys and Interbrand
Hyundai’s Global Brand Value rose 1 per cent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall