Interbrand marks 10-year anniversary with a special logo

Brand consultancy firm Interbrand has completed 10 years in India and has unveiled a special logo unit to mark this occasion. The theme for the year is 'Change Creators,' which reflects Interbrand's belief that while it is good for brands to adapt to change, it is always better to create it.  

Talking about business growth, Ashish Mishra, CEO, Interbrand India & South Asia, said “A decade back we began with a very clear purpose. To elevate the Indian brands to global benchmarks. This was necessary not only to make them better placed for the global markets Indian brands wanted to play in, but even more critically to safeguard their own domestic territories from the influx of global brands in their backyard. To be able to do that, we had to change the leverage of brands and branding from cosmetic to strategic. I am delighted that we have helped accelerate the shift in the way brands are appreciated as a business asset in the Indian market over time.”  

Commenting on Interbrand’s India business, Gonzalo Brujó, Global CEO, Interbrand, said: “We have seen such incredible work coming out of India’s office over the last decade. Despite an extremely challenging environment for business across the world (lockdowns, war, supply chain disruptions, etc.), Interbrand India has grown an astounding 4 times while maintaining an excellent reputation as a solid partner for our clients. The last time I visited the country, I claimed India was to enter its own Decade of Possibilities. Currently, with a strong economic performance, businesses driving strategic shifts and technology advancements, I surely can confirm that India is already navigating its Decade of Possibilities.” 

Interbrand has been behind some of the most iconic branding work the country has witnessed over the decade, including work done for Jio, Godrej, Britannia, Infosys, Mahindra, Nerolac and Ashok Leyland to name a few. More recently it has added some next generation icons to its list in the new decade – the Swedish origin Truecaller, Hinduja Group’s Switch Mobility – and Hero MotoCorp’s VIDA.