Vserv AudiencePro platform delivers 5x CTR on Meta and achieves unduplicated reach across multiple channels for the Bajaj Almond Drops Serum launch campaign
Recently, many brands have opted for traditional OOH formats, including advertising on autos. e4m reached out to brands and experts to understand how these formats are more impactful
While some industry players see this as a cause for concern for digital advertising, others say the allocation of funds for mobile ads won’t be impacted as of now
One of the 13 jury members at Cannes Lions 2023, Irani, the Group Head - Copy, Dentsu Creative, shares her expectations from the fest, thoughts on creativity and the campaigns that make her 'jealous'
Lewis, Global CEO, Finecast, in a candid conversation with exchange4media spoke about the company’s one-year journey in India, the CTV ecosystem, and the plans ahead