Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now
As per industry experts, the official broadcaster has increased the ad rates by 15-20%
As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's 44 matches
Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in the first 34 matches of IPL 2013 according to TAM data
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers
As per the report, OTT has witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar
Buoyed by IPL 13, the channel has clinched the top spot on the most-watched list
The number of advertisers and brands in IPL 13 has increased by 23% and 14% respectively when compared to the previous season
The fan banter around Season 13 of the VIVO IPL has inspired #KhelBolega campaign, launched by Star Sports along with BCCI